Why obvious?

The compagny that launched twitter is called Obvious.

Why obvious? Different reasons...

"Great ideas tend to be obvious—later

We hope to make the type of things that make you say "Of course!" The Internet, Google, the wheel. These are all obvious things, but hard to imagine before they existed. When we started Blogger, we were working on a much more complicated product. We almost wrote Blogger off, because it was too simple, too trivial—too obvious. It wasn't obvious until much later what blogging would become."