Will it fly? How to Evaluate a New Product Idea

Evan Williams says everithing about the subject. Great!

Twitter founder Evan Williams exclusive interview

How to evaluate a new product idea

found here

Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I’m going to re-phrase and re-think over one of his recent article - Will it fly? How to Evaluate a New Product Idea.

Evan goes deep with the following points;

• Tractability
• Obviousness
• Deepness
• Wideness
• Discoverability
• Monetizability
• Personally Compelling

Tokyo Pics

found here

also there

Evan William, The Economist and Google

Evan Williams, fonder of twitter, wrote on his site:

"There's a story about me in The Economist, which is very flattering.

It has a couple misleading points, though, which I feel the need to clarify. Mostly about Google: I didn't "hate every minute" I was at Google (just some of them). I wasn't there "less than a year." (It was a year and eight months). I don't think Google tackles problems with "brute force." I think they're best at tackling known problems, but they do so very cleverly."